NetApp vs Pure Storage comparision

The key difference between NetApp and Pure Storage is that they offer different storage technology. NetApp is known for using the proprietary file system known as the WAFL or Write Anywhere File Layout. Pure Storage uses the all-flash architecture.

So, although both provide enterprise-grade storage solutions, the former is ideal for use cases that need a mix of the file as well as block storage option, while the latter is a good choice for high-performance, all-flash environments. In addition, NetApp’s solutions offer a high scalability option, as adding more disk drives to the existing systems is easy. However, the solutions provided by Pure Storage are designed to scale out, enabling the users to add more storage by adding more flash arrays and controllers.

NetApp is also known for offering data protection and management characteristics like disaster recovery, backups, and snapshots which are absent in the case of Pure Storage. However, the latter offers advanced features like deduplication, data compression, and encryption.

NetApp vs. Pure Storage: A Thorough Comparison

Parameters NetApp Pure Storage
Scalability Highly scalable and can be easily modified based on the user requirements This one is the all-flash storage provider known for its cloud data services, all-flash arrays, and data management software and hence offer scale-out storage solutions
Performance These are designed for low latency and deliver more IOPS It slightly lags in terms of performance and is also designed for low latency
Cloud Integration Provides multiple cloud integration options like Cloud Backup, Cloud Volumes, and Cloud Sync Provides multiple cloud integration options like Pure Cloud Block Store, Pure Cloud Data Services, and Pure Cloud Archive
Storage Ransomware Protection Only enterprise storage vendors are validated to store top secret data—listed on NSA's Commercial Solutions for Classified or CSfC Component List Not validated for the NSA CSfC Component List
Support for SAN, NAS and Object Storage Simplified management available for all protocols, both for on-premises and in the cloud Requires varied arrays for different storage types
QoS In-built adaptive SLAs for working in multi-tenant environment and handling multi-workload Multi-tenancy can only support private cloud
Public Cloud Connectivity Offers native connections with AWS, Azure, and Google Cloud Offers limited connectivity
VDI Storage Secure and high-performance all-flash unified storage platform which is meant for all VDI storage use-cases Unavailability of integration into public cloud-based Desktop as a Service.
Value It can automatically balance and optimize all-flash capacity with its efficient cloud storage Offers restricted approach to data placement and so require separate storage arrays, thereby failing to leverage cost-effective HDD storage media

NetApp vs Pure Storage: Similarities & Dissimilarities

NetApp and Pure Storage are companies that specialize in providing data storage solutions. NetApp, which stands for Network Appliance, was founded in 1992 and is based in California. The company offers a variety of data storage solutions, including network-attached storage (NAS), storage area networks (SAN), and cloud storage. NetApp's flagship product is its Data ONTAP operating system, which is used in many storage systems.

On the other hand, Pure Storage was founded in 2009 and is based in California. The company provides flash-based storage solutions, which it claims offer faster performance and lower total cost of ownership than traditional disk-based storage systems. Pure Storage's flagship product is FlashArray, a line of all-flash storage arrays.

Both NetApp and Pure Storage offer a variety of data storage solutions, but they differ in terms of the technologies they use and the types of solutions they specialize in.


NetApp and Pure Storage are enterprise-level storage solutions that provide business data management and storage capabilities. Some similarities between the two include the following:

  • Both offer flash storage options, which provide faster performance and lower latency than traditional disk-based storage.
  • Both companies offer data protection and disaster recovery solutions, such as snapshots and replication.
  • Both offer cloud-integrated solutions, allowing for seamless integration with public cloud providers like AWS and Azure.
  • Both companies have a wide range of enterprise-grade storage solutions that can be tailored to meet the specific needs of different industries and use cases.
  • Both companies offer a variety of software and hardware solutions, giving customers the flexibility to choose the right solution for their organization.

It's worth noting that while NetApp and Pure Storage have some similarities in their offerings, they also have some key differences. For example, NetApp has a broader range of storage solutions and a longer history in the storage industry. In contrast, Pure Storage is known for its all-flash arrays and focuses on simplicity.


Although both brands offer exclusive storage solutions, they differ sharply in terms of their functionalities and features. Let’s get a closer look at the differences between NetApp and Pure Storage:

  • Data storage and Management:NetApp and Pure Storage offer data storage solutions but have different approaches. NetApp's storage solutions are based on traditional SAN and NAS systems, while Pure Storage focuses on all-flash arrays.
  • Scalability:NetApp's storage solutions are designed to scale up and out, allowing organizations to add more storage capacity and performance as needed. On the other hand, Pure Storage's all-flash arrays are designed to scale out, meaning organizations can add more storage nodes as required.
  • Data Protection:NetApp offers a range of data protection options, including snapshots, backups, and disaster recovery. Pure Storage also provides data protection options such as snapshots and backups and includes features like data compression, deduplication, and data encryption.
  • Cloud Integration:Both NetApp and Pure Storage offer cloud integration options, but they differ in their approach. NetApp's storage solutions are designed to work with various cloud providers, while Pure Storage focuses on integrating with public cloud platforms like AWS, Azure, and Google Cloud.
  • Hardware and Software:NetApp's storage solutions are based on traditional hardware, while Pure Storage's all-flash arrays are based on software-defined storage.
  • Management and Ease of Use:NetApp storage solutions can be complicated, with a learning curve for new users. On the other hand, Pure Storage is designed to be easy to use and manage, with a user-friendly interface.
  • Support and Maintenance:NetApp offers a range of support and maintenance options, including phone and email support and on-site and remote support. Pure Storage also provides support and maintenance options and includes features like proactive monitoring and performance tuning.


In summary, NetApp and Pure Storage are both well-established storage vendors, but they differ in their approach to data storage, scalability, data protection, and cloud integration. While NetApp is more traditional and scalable, Pure Storage focuses on ease of use and cloud integration. In case you need any assistance in selecting the right brand for your company's storage requirements, DC Gears can be your ultimate guide. The brand partners with top vendors offering excellent storage solutions catered to your specific requirements at attractive packages. DC Gears has a global presence in more than 40+ countries and can offer on-site, round-the-clock expertise.