"As concerns about sustainability are increasingly shaping consumer behavior in today's highly competitive business environment, customers nowadays are tend to weigh more on ""Green Performance"" when making products-related decision. And this has also given rise to the trend of ""Green IT"" products.
In today's global IT marketplace, a significant numbers of consumers are considering more on lifetime energy efficiency over actual cost when purchasing between competing products, which has been further evidenced by the result from 2008 IDC Green IT Survey as below:
1. Over 50% of customers consider IT vendors' ""Greenness"" when selecting a supplier
2. One-third of customers already consider it ""important"" to ""very important"" that IT suppliers have green offerings
3. Almost 80% of executives say that Green IT is growing in importance for their organization
4. The #1 driver for Green IT adoption is economic- to reduce operational costs.
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